PORTFOLIO
Creative Copywriter & Strategist | Concept Developer
About me
I’m a creative copywriter passionate about turning insights into bold, memorable campaigns.
I’ve developed concepts for brands like GLO, KitKat, Pepsi, Teva, Renault and more.
Linkedin I’ve developed concepts for brands like GLO, KitKat, Pepsi, Teva, Renault and more.
GLO – Ukrainian Identity
Concept, Idea & Realisation
CHALLENGE
GLO wanted to create a digital engraving service that resonated with Ukrainian consumers and reflected local identity
INSIGHT & BIG IDEA
Ukrainians are seeking authentic, culturally relevant personalization. We created a visual system inspired by traditional ornaments, protective symbols, and a custom typeface.
REALISATION
We partnered with an online media and explored four main directions of visual identity for Ukrainians: the traditional house (hata), protective amulets (oberegi), ornaments (prikrasy), and handwriting (pocherk). To promote these materials, we developed creative banners in an authentic style.
As we conclude the campaign, based on our research, we've created a unique Ukrainian font and thematic phrases that can be engraved on your device, allowing you to express yourself in an authentic and symbolic way.
GLO wanted to create a digital engraving service that resonated with Ukrainian consumers and reflected local identity
INSIGHT & BIG IDEA
Ukrainians are seeking authentic, culturally relevant personalization. We created a visual system inspired by traditional ornaments, protective symbols, and a custom typeface.
REALISATION
We partnered with an online media and explored four main directions of visual identity for Ukrainians: the traditional house (hata), protective amulets (oberegi), ornaments (prikrasy), and handwriting (pocherk). To promote these materials, we developed creative banners in an authentic style.
As we conclude the campaign, based on our research, we've created a unique Ukrainian font and thematic phrases that can be engraved on your device, allowing you to express yourself in an authentic and symbolic way.
AI Chatbot for TEVA
Creative Strategy, Concept, Content & Production
Creative strategy, Big Idea and realisation of chat bot for brand Teva.
TEVA TV & Digital Commercials
Ideas, Scripts & Production
Teva TV commercials
Until now, yeast infections have been considered something very shameful, a condition whose name cannot be mentioned. That's why we decided to create a video with hints of mystery and horror in which one sister uses a medication that doesn't help, while the other has long discovered Flukonazol-Teva and forgotten about discomfort.
I've been working with the brand for 6 years. During this time, I came up with ideas for 5 videos to promote various medications.
I've been working with the brand for 6 years. During this time, I came up with ideas for 5 videos to promote various medications.
Case study
RENAULT AI Website
Creative Strategy, Big Idea, Content & Realisation
LION Influencers Battle
Creative Strategy, Big Idea, Content & Production
Red Bull Iznanka Art Project
Concept, Idea & Content
PEPSI Shazam Activation
Big Idea, Content & Production
Digital activation for Pepsi Ukraine
I created a big idea of activation, mechanics and content for it.
It was new for Ukrainian digital market SHAZAM technology. Big idea was to help people to remember the best summer moments, fill them with fun emojis and share with friends. Click to check it
The key massage: Summer is a moment. Taste it!
I created a big idea of activation, mechanics and content for it.
It was new for Ukrainian digital market SHAZAM technology. Big idea was to help people to remember the best summer moments, fill them with fun emojis and share with friends. Click to check it
The key massage: Summer is a moment. Taste it!
Have a Brake, Have a Trip for KitKat
Creative Strategy, Big Idea, Content & 3D Production
KitKat digital campaign 'Have a break, have a trip'
To promote KitKat's sponsorship of Eagle and tails we create campaign with fun virtual trips for breakers and possibility to win magnets and post card from Eagle and tails hosts. All ideas and content were created by my creative team.
To promote KitKat's sponsorship of Eagle and tails we create campaign with fun virtual trips for breakers and possibility to win magnets and post card from Eagle and tails hosts. All ideas and content were created by my creative team.
Influencers Digital Campaign for Nescafe
Big Idea, Scripts & Production
Say YAS To Your Dream With Nescafe 3in1
Activation in Facebook, YouTube and Instagram with bloggers
Activation in Facebook, YouTube and Instagram with bloggers
Nescafe 3in1 campaign
Activation in Facebook6 YouTube and Instagram with bloggers
An example of one of the many creative ideas of the brand concept in social networks, positioning, tone of voice, content creation etc.
Contact me:
+491706927380
mazurainna@gmail.com
mazurainna@gmail.com
