PORTFOLIO

Senior Creator

Hello. I’m Inna,
a creator who can help you with creative campaigns, concepts and brand's communication.
Proficient in all aspects of campaign development, including strategy, concepts, presentation, copywriting, social media, digital tools and production.
Contact me
tel. +49 170 6927380
+38 093 601 93 31
e-mail mazurainna@gmail.com
instagram
LinkedIn

Featured Work
Here are my featured cases, such as: TV/digital commercials, concepts, strategies, 360 campaigns and so on
TASK
To create a creative idea for a digital campaign to promote the engraving service on the GLO device.
SOLUTION
The unique visual authenticity of Ukrainians has been shaping for centuries and has been carefully passed down from generation to generation. It is our duty to know and remember our history and heritage. We have decided to explore the distinctive visual identity of Ukrainians, offering them an opportunity for self-expression through engraving in an authentic and symbolic style!
REALISATION
We partnered with an online media and explored four main directions of visual identity for Ukrainians: the traditional house (hata), protective amulets (oberegi), ornaments (prikrasy), and handwriting (pocherk). To promote these materials, we developed creative banners in an authentic style.
As we conclude the campaign, based on our research, we've created a unique Ukrainian font and thematic phrases that can be engraved on your device, allowing you to express yourself in an authentic and symbolic way.


Creative strategy, Big Idea and realisation of chat bot for brand Teva.

Teva TV commercials
Until now, yeast infections have been considered something very shameful, a condition whose name cannot be mentioned. That's why we decided to create a video with hints of mystery and horror in which one sister uses a medication that doesn't help, while the other has long discovered Flukonazol-Teva and forgotten about discomfort.
I've been working with the brand for 6 years. During this time, I came up with ideas for 5 videos to promote various medications.
Case study



Digital activation for Pepsi Ukraine

I created a big idea of activation, mechanics and content for it.
It was new for Ukrainian digital market SHAZAM technology. Big idea was to help people to remember the best summer moments, fill them with fun emojis and share with friends. Click to check it

The key massage: Summer is a moment. Taste it!

KitKat digital campaign 'Have a break, have a trip'


To promote KitKat's sponsorship of Eagle and tails we create campaign with fun virtual trips for breakers and possibility to win magnets and post card from Eagle and tails hosts. All ideas and content were created by my creative team.

Say YAS To Your Dream With Nescafe 3in1
Activation in Facebook, YouTube and Instagram with bloggers
Nescafe 3in1 campaign
Activation in Facebook6 YouTube and Instagram with bloggers

An example of one of the many creative ideas of the brand concept in social networks, positioning, tone of voice, content creation etc.
my services
- naming
- slogan
- video scripts
- concepts of integrated advertising campaigns
- smm concepts
- any content
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