TASK
To create a creative idea for a digital campaign to promote the engraving service on the GLO device.
SOLUTION
The unique visual authenticity of Ukrainians has been shaping for centuries and has been carefully passed down from generation to generation. It is our duty to know and remember our history and heritage. We have decided to explore the distinctive visual identity of Ukrainians, offering them an opportunity for self-expression through engraving in an authentic and symbolic style!
REALISATION
We partnered with an online media and explored four main directions of visual identity for Ukrainians: the traditional house (hata), protective amulets (oberegi), ornaments (prikrasy), and handwriting (pocherk). To promote these materials, we developed creative banners in an authentic style.
As we conclude the campaign, based on our research, we've created a unique Ukrainian font and thematic phrases that can be engraved on your device, allowing you to express yourself in an authentic and symbolic way.